WINGSTOP

Popularly known from rapper Rick Ross shouting the brand out in over 20 of his songs, this Dallas-based wing brand was a clsient of mine for a little over a year. It would only make sense that this brand was involved in Twitter’s only brand rap battle. If you haven’t seen the tweets, peep them here.

 
 
Wingstop

Twitter Rap Battle - Copy Writing + Community Management

While managing the community, I noticed a tweet featuring a Gamestop next to a Wingstop that was receiving quite a bit of traction — roughly 12,000 retweets and 22,000 likes. The tweet alluded to at a 2016 hit song "Bad and Boujee" by Migos.

Previous social media success with the brand revolved around music, culture and trends. Noting these factors, I quote tweeted the image with my own spin on the content. Within an hour, the tweet yielded over 1,000 retweets and 4,000 likes. A fan on Twitter decided to stir the pot by roping in Wendy’s Twitter. Knowing the sassiness of the brand and their overall presence on the platform, I responded.

Wendy's responded with Kendrick Lamar-inspired Twitter fingers. Shots were fired. Wendy's is known for their "fresh never frozen beef" but the brand brought some old, frozen lines to a hip social brand. With one tweet, the biggest rap battle ever between brands began on social media. Wingstop, Wendy's, Wingstop and Wendy's again. The two brands were duking it out like Ali versus Frazier and tossing bars faster than Drake and Meek Mill.

The battle ended on good terms — acknowledging all the fun that was had and respect for the bars laid down. Wendy's has brands who can't hang block them — October 2nd will go down as the day Wingstop hung in it with the top brand on social media. A true David versus Goliath moment. 

Media Coverage:

Ad Week  Buzzfeed  E! News Fox News Huffington Post BET VH1 The Chive Thrillist EurWeb  Street Music Charts RearFront Hollywood Unlocked WorldStarHipHop The Shade Room XXL Magazine VIBE Magazine What’s Trending HotNewHipHop HipHop DX Bro Bible HLN Rickey Smiley Morning Show Now 100.5 Radio Show WDSU News This Morning News 10 in the Morning on Fox23 Spectrum News All Day (NWS14)


Content Creation - Copywriting + Photography & Videography

Culture is a critical part of the Wingstop Community — whether it be Drake’s new hit or a popular meme, the community thrived on it. I utilized my unique perspective and cultural expertise to produce engaging and relevant content. The content I created defined the voice of Wingstop and solidified a brand identity the company had been seeking. 

Throughout my time as a community manager, I was tasked with gathering insights and assisting with creative direction for social content. Many times, the creative resources weren’t available and require me to copy write, art direct, shoot and edit content. I had to be innovative in my approach and think lean when addressing issues.

Content Examples:

Wingstop’s Highest Engaged Tweet Stranger Wings Wingstop Phone Case Lil Yachty Album Khalid Concert Rick Ross Show Boneless Promo Boneless Meme

Stranger Wings