Popularly known from rapper Rick Ross shouting the brand out in over 20 of his songs, this Dallas-based wing brand was a client of mine for a little over a year. It would only make sense that this brand was involved in Twitter’s only brand rap battle. If you haven’t seen the tweets, peep them here.
Being a cult-like brand, Wingstop was often presented the opportunity to work with Tier 1 influencers for activations and campaign partnerships. From a social perspective, I was tasked with sifting through insights and trends to discover influencers that fit within the brand look and feel to resonate with the audience.
For example, I discovered R&B artist Khalid before his career took off and encouraged an interaction with the brand on Twitter. Eventually, leading to a partnership pop-up activation that I facilitated with his manager.
During my time with the brand, these are some of the influencers I helped manage
Twitter Rap Battle - Copy Writing + Community Management
While managing the community, I noticed a tweet featuring a Gamestop next to a Wingstop that was receiving quite a bit of traction — roughly 12,000 retweets and 22,000 likes. The tweet alluded to at a 2016 hit song "Bad and Boujee" by Migos.
Previous social media success with the brand revolved around music, culture and trends. Noting these factors, I quote tweeted the image with my own spin on the content. Within an hour, the tweet yielded over 1,000 retweets and 4,000 likes. A fan on Twitter decided to stir the pot by roping in Wendy’s Twitter. Knowing the sassiness of the brand and their overall presence on the platform, I responded.
Wendy's responded with Kendrick Lamar-inspired Twitter fingers. Shots were fired. Wendy's is known for their "fresh never frozen beef" but the brand brought some old, frozen lines to a hip social brand. With one tweet, the biggest rap battle ever between brands began on social media. Wingstop, Wendy's, Wingstop and Wendy's again. The two brands were duking it out like Ali versus Frazier and tossing bars faster than Drake and Meek Mill.
The battle ended on good terms — acknowledging all the fun that was had and respect for the bars laid down. Wendy's has brands who can't hang block them — October 2nd will go down as the day Wingstop hung in it with the top brand on social media. A true David versus Goliath moment.
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Content Creation - Copywriting + Photography & Videography
Culture is a critical part of the Wingstop Community — whether it be Drake’s new hit or a popular meme, the community thrived on it. I utilized my unique perspective and cultural expertise to produce engaging and relevant content. The content I created defined the voice of Wingstop and solidified a brand identity the company had been seeking.
Throughout my time as a community manager, I was tasked with gathering insights and assisting with creative direction for social content. Many times, the creative resources weren’t available and require me to copy write, art direct, shoot and edit content. I had to be innovative in my approach and think lean when addressing issues.