Social Media & Creator Strategy Director · Chicago, IL
Steven
Austin
I make brands sound like people — then get the internet talking about them. Social, cultural and creator strategy for Wendy's, Wingstop, Miller Lite, Pandora and more.
Grand Prix
- Building social-first programs
- 10+ yrs
- Cannes Lions Grand Prix · Wendy's & Wingstop
- 2×
- Award winner · community management & strategy
- 18×
- Creator investment managed
- $7M+
Building social-first programs
Cannes Lions Grand Prix · Wendy's & Wingstop
Award winner · community management & strategy
Creator investment managed
The work
Selected campaigns in community management, content strategy, influencer partnerships and copywriting.
Featured · Cannes Lions Grand Prix 2019
Wendy's
You know Wendy's for their sassy (and occasionally savage) tweets. I extended that Twitter voice across Facebook, Instagram, YouTube and Wattpad — where every day is something new at the pinnacle of internet culture.
02Keystone Light
BeverageKapple: late to the party, built for the feed
Social Strategy · Launch Strategy · Channel Strategy
03Popeyes
QSRWings for Wings: turning football fandom into appetite
Creator Strategy · Campaign Strategy · Audience Strategy
04Little Caesars
QSRP.U.F.F.Y. Fest: turning early access into everyday cravings
Influencer Launch Support · Creator Content · Campaign Reporting
05Pandora
EntertainmentMaking the O.G. streamer resonate with a new generation
Content Strategy · Copywriting · Brand Guardrails
Fast-Casual Restaurant Brand
Case study under NDA. Password available on request.
07Bai
BeverageWow at first sip, with Sydney Sweeney
Content Strategy · Community Engagement
08Hulu
EntertainmentWu-Tang: An American Saga — the final season
Copywriting · Community Engagement
09SKYY Vodka
BeverageProudly American — and standing behind it
Community Management · Copywriting
10The Original Donut Shop
BeverageTurning everyday coffee into a treat
Content Strategy · Copywriting · Channel Strategy
11Core Hydration
BeverageBalance, with Hailee Steinfeld
Copywriting · Community Engagement · Content Planning
12Dairy Queen
QSRThe DQ Combine for Le'Veon Bell
Strategy · Community Management
13Russell Athletic
FashionPutting a 1902 brand back on the street
Copywriting · Community Management
14Hershey's TAKE5
CPGA candy bar makeover, sponsored by Nick Kroll
Surprise & Delight · Community Management
More wins.
Highlights from Wingstop, Molson Coors and beyond.
Wingstop
Grand Prix
Cannes Lions 2022
Thighstop
Led social execution — platform strategy, brand copy, Rick Ross celebrity content and launch planning.
Keystone Light
+540%
Record TikTok follower growth
Keystone Kapple launch
Built the social launch strategy that drove 3M TikTok views.
Miller Lite
2B
Earned campaign impressions
Matchball
Led social strategy, delivering 2.08M owned organic impressions and 43.2K engagements.
Wingstop
$300K → $5M
Annual creator investment
#WingstopPartner
Grew the evergreen influencer program, including the Latto NIL partnership and Women on the Wings.
Wingstop
1,491%
Week-over-week impression lift
First major viral moment
27,000 new followers, 12% total follower growth and a 698% lift in engagements.
The full résumé
Download PDF
Also partnered with these brands
- 7UP
- ACE Hardware
- Ad Council
- Anheuser-Busch
- Bethesda
- Chuck E. Cheese's
- Clamato
- Coleman USA
- Converse Basketball
- Hawaiian Punch
- Intel
- Jeni's Splendid Ice Creams
- Microsoft
- Mott's
- NBA
- Pokémon GO
- SiriusXM
- Spirit Airlines
- Xbox
- Xyience
“Won a Gold award for copywriting. But I'm not a copywriter, though.”
Social strategist at heart. Culture enthusiast. Team leader. Mizzou grad. Former restaurant owner. Lover of photography, music, video, gaming and sports.
More about Steven